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Prior to raising capital, you have to decide what type (capital
or debt), how much and for what (20% of the company?). Going
to market with a flawed capital raising strategy will result
in wasted time and possibly a damaged reputation. However, your
capital raising plan needs to be flexible enough such that the
investor can do the deal – it’s all about striking
the right balance. Capital raising is comprised of preparation,
packaging, introductions and persistence. Frequently, the founders
already have a network of prospects and merely need help with
packaging. Founders frequently need introductions to potential
investors. Carter Allen, P.C. can help with these services.
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